I’m a lead content designer on the Loyalty team at Target.
In my last role, I led a team of 3 content designers at HubSpot and helped launch HubSpot Payments. I’ve also worked on UX teams at Wayfair and TripAdvisor.
I love words, but my expertise extends beyond writing. I structure information, convey meaning, and make experiences easier to navigate.
Career Highlights
Empowering small business owners to get paid faster with online payments.
I led content design for HubSpot Payments, from creating system models and content frameworks to crafting the product copy narrative.
Helping shoppers design 3D rooms with furniture that fits their space.
I defined the end-to-end content strategy for Wayfair’s AR tools—including Room Planner 3D—across desktop, mobile, and the app.
Illustrations designed by Freepik
Making it easier for vacation rental owners to manage their bookings.
I wrote UX copy for new products and features across TripAdvisor’s Rentals pillar, including the launch of Instant Book.
Writing & Speaking
✍️ Articles
How and When to Work with a Content Designer
HubSpot Product Blog (Aug 2021)
🎤 Panels & Talks
Ask Us Anything with Content Designers from HubSpot
Working in Content (Sept 2021)
How Content Design is Evolving at HubSpot
HubSpot Tech Talk (April 2021)